A look at SafeBoda’s new car-hailing service Safe Car that is revolutionizing Uganda's urban transport industry

 Earlier this month, SafeBoda launched its car-hailing service as part of the company’s strategy to diversify its business to suit changing customer needs.

Dubbed ‘SafeCar’ the car-hailing service will supplement the company’s popular boda boda services as well as cash services.

Speaking at the launch in Kampala on Thursday, September 8, 2022, SafeBoda officials said the company is bringing its expertise in the Boda industry to revolutionize the car and taxi industry in both Uganda and Nigeria.

SafeBoda staff during the recent launch of their new SafeCar service. PHOTO/COURTESY

SafeBoda management believes that the future of urban transportation is about community, supporting drivers to make more money, enhancing their welfare and giving customers a convenient world-class cashless experience.

“We are very excited to launch SafeCar in our Super App with a safer, more convenient solution than what is offered in the market. We have talked to drivers and passengers, tested our product, and we are going to change transportation in Uganda forever; we are going completely cashless.”

RAPA RICKY THOMSON, SAFEBODA CO-FOUNDER

Rapa Ricky Thomson, the SafeBoda co-founder, and director said, “We are very excited to launch SafeCar in our Super App with a safer, more convenient solution than what is offered in the market. We have talked to drivers and passengers, tested our product, and we are going to change transportation in Uganda forever; we are going completely cashless.”

Under their SafeBoda service, customers use the SafeBoda Wallet to conveniently pay for a trip and do not have to negotiate with drivers as they are paid via their SafeBoda Wallet.

“Car drivers have the same needs as boda boda drivers and SafeBoda can provide a great livelihood for all. Our drivers will be happy and make more money with SafeBoda. We are in the business of making communities thrive and our car drivers will now join us,” Ricky Rapa Thomson added.

To date, SafeBoda hosts a community of over 27,000 motorbike drivers that transport customers within the Kampala Metropolitan region. Adding the car and taxi driver community will see the overall community grow as many join the company’s mission.

 By Atuhaire Bridget

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